Table 1. Validity and reliability analysis of the measurement items

Construct	Factor						Cronbach alpha
Item	1	2	3	4	5	6
Nutrition attitude
Not nutritious-nutritious				.84			70
Unhealthy-healthy				.75
Poor-good				.66
Attitude toward the product
Unfavorable-favorable			.79				.82
Bad-good			.85
Negative-positive			.84
Source credibility
Untrustworthy-trustworthy		.91					.90
Not dependable-dependable		.91
Dishonest-honest		.84
Feeling of conflict
Conflicta				.88			.89
Tensionb				.90
Self-control
I am able to easily ignore the short-term rewards of tasty food.c					.63
I tend to indulge more than I should.					.64		.90
Health consciousness
I am very self-conscious about my health.	.81
I am alert to changes in my health.	.79
I am constantly examining my health.	.69
I am very involved with my health.	.82

Note. Items with loadings of less than 0.40 not shown.
When making food choices at this time, I feel a lot of conflict between favoring the healthy food items and taking pleasure in foods and eating.
When making food choices at this time, I feel a lot of tension between favoring the healthy food items and taking pleasure in foods and eating.
Items reverse scored.