Table 1. Validity and reliability analysis of the measurement items

Construct Factor Cronbach alpha
Item 1 2 3 4 5 6
Nutrition attitude
 Not nutritious-nutritious .84 70
 Unhealthy-healthy .75
 Poor-good .66
Attitude toward the product
 Unfavorable-favorable .79 .82
 Bad-good .85
 Negative-positive .84
Source credibility
 Untrustworthy-trustworthy .91 .90
 Not dependable-dependable .91
 Dishonest-honest .84
Feeling of conflict
 Conflicta .88 .89
 Tensionb .90
Self-control
 I am able to easily ignore the short-term rewards of tasty food.c .63
 I tend to indulge more than I should. .64 .90
Health consciousness
 I am very self-conscious about my health. .81
 I am alert to changes in my health. .79
 I am constantly examining my health. .69
 I am very involved with my health. .82
Note. Items with loadings of less than 0.40 not shown.
When making food choices at this time, I feel a lot of conflict between favoring the healthy food items and taking pleasure in foods and eating.
When making food choices at this time, I feel a lot of tension between favoring the healthy food items and taking pleasure in foods and eating.
Items reverse scored.