Gender |
Male | 171 (57) |
Female | 129 (43) |
Age |
20–29 years | 22 (7.3) |
30–39 years | 51 (17.0) |
40–49 years | 86 (28.7) |
50–59 years | 75 (25.0) |
60–69 years | 47 (15.7) |
70 years and above | 19 (6.3) |
Education |
Junior high graduate | 4 (1.3) |
High school graduate | 79 (26.3) |
College graduate | 62 (20.7) |
University graduate | 141 (47.0) |
Master and higher | 14 (4.7) |
Job title |
Public official | 13 (4.3) |
Corporate officer | 10 (3.3) |
Full-time employee | 89 (29.7) |
Temporary workers | 18 (6.0) |
Self-employed and freelancers | 41 (13.7) |
Undergraduates and graduate students | 6 (2.0) |
Part-time jobs | 31 (10.3) |
Homemaker | 34 (11.3) |
Unemployment | 51 (17.0) |
Other | 7 (2.3) |
Recently used brands from e-commerce retailers |
Amazon Japan | 80 (26.7) |
Rakuten Market | 179 (59.7) |
Yahoo! Shopping | 27 (9.0) |
Mercari Corporation | 7 (2.3) |
ZOZOTOWN | 4 (1.3) |
Rakuma | 1 (0.3) |
Others | 2 (0.7) |
Total | 300 (100) |