Customer orientation |
1.1 (Brand) is strongly committed to your needs. | 0.846 | 31.806 | 0.902 | 0.925 | 0.673 |
1.2 (Brand) products/services create value for you. | 0.821 | 26.190 |
1.3 (Brand) is interested in what products/services you will need in the future. | 0.822 | 37.298 |
1.4 (Brand) satisfy your needs. | 0.851 | 37.208 |
1.5 (Brand) sends you surveys to assess the quality of their products and services. | 0.754 | 23.559 |
1.6 (Brand) supports you with after-sales service. | 0.823 | 35.251 |
Technological orientation |
2.1 (Brand) new products are always at the state of the art of the technology. | 0.864 | 33.683 | 0.913 | 0.939 | 0.793 |
2.2 Relative to other brands, (Brand) new products are more ambitious. | 0.883 | 42.467 |
2.3 (Brand) is very proactive in the construction of new Technical solutions to answer my needs. | 0.901 | 54.396 |
2.4 (Brand) is always the first one to use a new technology for its new product development. | 0.912 | 79.716 |
Integrated marketing communications |
3.1 (Brand)’s intended message is consistently delivered through all communications channels (e.g., advertising, SNS, SP, Website). | 0.782 | 24.403 | 0.885 | 0.915 | 0.683 |
3.2 (Brand) maintains consistency in all visual components of its communication (e.g., Trademarks, Logos, Models and Color). | 0.830 | 29.380 |
3.3 (Brand) maintains consistency in all linguistic components (e.g., Slogans) of communication in all media. | 0.816 | 26.692 |
3.4 (Brand) has a consistent brand image. | 0.854 | 45.843 |
3.5 (Brand) does not alter the brand image, even as its context changes, but maintains its consistency from the long-term perspective. | 0.850 | 39.559 |
Brand trust |
4.1 (Brand) are very reliable. | 0.853 | 40.026 | 0.921 | 0.941 | 0.760 |
4.2 (Brand) is honest. | 0.873 | 36.876 |
4.3 (Brand) are reliable in terms of quality. | 0.855 | 36.351 |
4.4 (Brand) fulfils its promises. | 0.875 | 45.256 |
4.5 (Brand) provide reliable information. | 0.901 | 53.504 |
Brand commitment |
5.1 I am committed to (brand). | 0.855 | 40.724 | 0.830 | 0.898 | 0.746 |
5.2 I feel a strong emotional attachment to (brand). | 0.892 | 47.347 |
5.3 (brand) has a great deal of personal meaning for me. | 0.844 | 36.689 |
Brand loyalty |
6.1 I am satisfied with my decision to purchase from (brand). | 0.818 | 32.957 | 0.876 | 0.910 | 0.669 |
6.2 I intend to recommend the (brand) that I regularly use to people around me. | 0.831 | 33.085 |
6.3 I will make purchase again on the (brand). | 0.840 | 35.497 |
6.4 I consider (brand) to be my first choice to buy the kind of product. | 0.843 | 39.063 |
6.5 My preference for (brand) would not willingly change. | 0.754 | 23.247 |