Table 3. Results of regression analysis

Variable		Purchase intention
		Model 1	Model 2	Model 3	Model 4	Model 5
Control variables	Gender	.081(.992)	–.002(–.022)	.057(.783)	.108(1.481)	.046(.645)
	Age	.025(.297)	.058(.755)	–.007(–.090)	.071(.944)	.054(.740)
	Period of stay in Korea	.212*(2.513)	.175*(2.287)	.127†(1.652)	–.035(–.407)	.015(.182)
Dependent variable	Attachment to Korean Wave stars		.438***(5.835)			.215*(2.468)
	Psychological cultural proximity			.456***(6.109)		.199*(2.165)
	Experiential cultural proximity				.504***(6.092)	.289**(3.116)
R2		.058	.241	.255	.254	.346
Adjusted R2		.038	.219	.234	.233	.318
△R2			.183	0.197	0.196	0.288
F-value		2.894*	11.188***	12.056***	12.002***	12.260***

Note. Standard coefficients are shown with t-value in parentheses.
p < .1,
p < .05,
p < .01,
p < .001 (two-tailed tests).