Table 3. POSCO’s major owned media channels and their content

Channel	Content	Open date	Subscriber/Follower (2023.01.)
POSCO Newsroom	Keeps key stakeholders—shareholders, customers, the press, and jobseekers—up-to-date on the latest stories and valuable information on POSCO∙ Official internal and external communication channel∙ Covers and reports POSCO’s major news∙ Weekly newsletter	2018.04.	940K
YouTube (POSCO TV)	Features entertaining videos on POSCO’s business activities to reach a broader audience∙ Video interaction channel targeting Millennials and Generation Z	2019.03.	560K
Instagram	Targets Millennials and Generation Z with concise texts and images∙ Visual interaction channel targeting people in their 20s–30s	2015.02.	34K
Facebook	Draws users to other owned channels via shared links∙ Focused on viral content (POSCO news)	2012.08.	650K