| Transformational leadership (TFL) | TFL_2 | 0.838 | 41.714 | 0.685 | 0.970 | 0.967 |
| TFL_3 | 0.739 | 25.790 |
| TFL_4 | 0.847 | 46.056 |
| TFL_5 | 0.873 | 61.035 |
| TFL_6 | 0.837 | 43.422 |
| TFL_7 | 0.824 | 32.444 |
| TFL_8 | 0.789 | 32.550 |
| TFL_9 | 0.794 | 30.600 |
| TFL_10 | 0.832 | 44.085 |
| TFL_11 | 0.863 | 54.483 |
| TFL_12 | 0.850 | 41.678 |
| TFL_13 | 0.806 | 33.589 |
| TFL_14 | 0.837 | 41.060 |
| TFL_15 | 0.841 | 41.756 |
| TFL_16 | 0.834 | 45.911 |
| Transactional leadership (TAL) | TAL_1 | 0.814 | 38.354 | 0.629 | 0.910 | 0.880 |
| TAL_2 | 0.812 | 40.518 |
| TAL_3 | 0.833 | 45.241 |
| TAL_4 | 0.874 | 61.898 |
| TAL_5 | 0.701 | 19.598 |
| TAL_6 | 0.709 | 19.449 |
| Message consistency (MC) | MC_1 | 0.843 | 54.898 | 0.675 | 0.892 | 0.839 |
| MC_2 | 0.746 | 20.977 |
| MC_3 | 0.856 | 52.031 |
| MC_4 | 0.838 | 34.300 |
| Interactivity (IN) | IN_1 | 0.782 | 34.589 | 0.602 | 0.883 | 0.834 |
| IN_2 | 0.806 | 36.592 |
| IN_4 | 0.792 | 34.071 |
| IN_5 | 0.764 | 25.336 |
| IN_7 | 0.732 | 23.297 |
| Stakeholder-centered strategic focus (SCSF) | SCSF_1 | 0.783 | 28.324 | 0.640 | 0.899 | 0.859 |
| SCSF_2 | 0.803 | 33.119 |
| SCSF_3 | 0.818 | 37.848 |
| SCSF_6 | 0.811 | 38.217 |
| SCSF_7 | 0.783 | 29.038 |
| Organizational alignment (OA) | OA_1 | 0.806 | 33.096 | 0.643 | 0.915 | 0.888 |
| OA_2 | 0.835 | 47.608 |
| OA_3 | 0.720 | 23.189 |
| OA_5 | 0.823 | 39.239 |
| OA_6 | 0.839 | 42.171 |
| OA_7 | 0.781 | 30.428 |
| Campaign effectiveness (CE) | CE_1 | 0.865 | 47.614 | 0.762 | 0.927 | .0896 |
| CE_2 | 0.878 | 55.504 |
| CE_3 | 0.860 | 44.929 |
| CE_4 | 0.888 | 70.499 |
| Brand market performance (BMP) | BMP_1 | 0.810 | 34.158 | 0.669 | 0.934 | 0.917 |
| BMP_2 | 0.804 | 27.135 |
| BMP_3 | 0.824 | 36.932 |
| BMP_4 | 0.891 | 65.512 |
| BMP_5 | 0.772 | 26.681 |
| BMP_6 | 0.791 | 32.764 |
| BMP_7 | 0.828 | 40.957 |
| Financial performance (FP) | FP_1 | 0.859 | 42.807 | 0.784 | 0.948 | 0.931 |
| FP_2 | 0.874 | 63.179 |
| FP_3 | 0.902 | 63.636 |
| FP_4 | 0.889 | 60.460 |
| FP_5 | 0.904 | 75.016 |