Table 9. Predictive relevance (Q²-values)

Construct	Cross-validated redundancy		Cross-validated communality
	Q2	Prediction capability	Q2	Prediction capability
Integrated marketing communication (IMC)	0.319	0.319	0.583	0.583
Campaign effectiveness (CE)	0.292	0.292	0.587	0.587
Brand market performance (BMP)	0.330	0.330	0.555	0.555
Financial performance (FP)	0.216	0.216	0.665	0.665
Transactional leadership (TAL)			0.481	0.481
Transformational leadership (TFL)			0.634	0.634

Note. Low (Q² > 0), medium (Q² > 0.15) and high (Q² > 0.35).