| The purpose of a business | The sole purpose of business is to make profits | Purpose, values, and ethics are as important as money/profits |
| The scope of stakeholders | Business is primarily about serving shareholders, the legitimates “owners” of the business | Business is about value creation for stakeholders |
| The relationship between the Business and society | Business works best when allowed to operate in free and unregulated markets | Business is embedded in society and the physical world |
| Assumptions about humanity | Businesspersons are purely economic creatures | People are complex |
| Strategy and ethics | Business and ethics should be separated | Business and ethics must be integrated into holistic business models |