Most Read Articles

Most read Articles are listed by the number of read for the previous three months.

“Ups and Downs” and “Ins and Outs” of Organizational Communication
Bus. Commun. Res. Pract. 2020;3(1):1-3.
https://doi.org/10.22682/bcrp.2020.3.1.1
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How Public Relations is Defined: Seven Distinctive Trends
Bus. Commun. Res. Pract. 2024;7(1):1-6.
https://doi.org/10.22682/bcrp.2024.7.1.1
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An Investigation of Political Identity Congruence in the Real Estate Industry
Bus. Commun. Res. Pract. 2024;7(2):74-84.
https://doi.org/10.22682/bcrp.2024.7.2.74
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Apology in Japanese Business Communication: Its Functions and Impacts in the Eyes of Japanese “Salarymen”
Bus. Commun. Res. Pract. 2019;2(2):78-83.
https://doi.org/10.22682/bcrp.2019.2.2.78
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Doing Mentoring and Managing in Giving Corrective Feedback: A Study of Managerial Discourse in Business Meetings
Bus. Commun. Res. Pract. 2024;7(2):85-95.
https://doi.org/10.22682/bcrp.2024.7.2.85
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The Rise of Augmented Reality in Live Music Events: The Cases of Snapchat and Gorillaz
Bus. Commun. Res. Pract. 2024;7(1):58-63.
https://doi.org/10.22682/bcrp.2024.7.1.58
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Strategic Orientation, Integrated Marketing Communication, and Relational Performance in E-commerce Brands: Evidence from Japanese Consumers’ Perception
Bus. Commun. Res. Pract. 2021;4(1):28-40.
https://doi.org/10.22682/bcrp.2021.4.1.28
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Strategic Directions for Business Communication Education in Response to AI-Driven Industry Changes
Bus. Commun. Res. Pract. 2024;7(2):71-73.
https://doi.org/10.22682/bcrp.2024.7.2.71
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Employee Voice, Communication Formality, and Employee Engagement: Is There a “New Normal” for Internal Communication in China?
Bus. Commun. Res. Pract. 2021;4(2):82-91.
https://doi.org/10.22682/bcrp.2021.4.2.82
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Toward a Conceptualization of Stakeholder Business Communication
Bus. Commun. Res. Pract. 2024;7(1):7-16.
https://doi.org/10.22682/bcrp.2024.7.1.7
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Customer Segmentation in Social Media Marketing: Analyzing Hidden Customer Heterogeneity through Finite Mixture Partial Least Squares (FIMIX-PLS) and Importance-Performance Map Analysis (IPMA)
Bus. Commun. Res. Pract. 2024;7(1):35-47.
https://doi.org/10.22682/bcrp.2024.7.1.35
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The Antecedent Role of Leadership Styles on IMC and Business Performance: Empirical Evidence from Japanese Firms
Bus. Commun. Res. Pract. 2024;7(1):17-34.
https://doi.org/10.22682/bcrp.2024.7.1.17
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Artificial Intelligence and Continuous Usage Intention: Evidence from a Korean Online Job Information Platform
Bus. Commun. Res. Pract. 2020;3(2):86-95.
https://doi.org/10.22682/bcrp.2020.3.2.86
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Consumer Perceptions of Influencer Marketing: Application of Q Methodology and Implications for Business Communication
Bus. Commun. Res. Pract. 2021;4(2):92-103.
https://doi.org/10.22682/bcrp.2021.4.2.92
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The Effects of Attachment to Korean Wave Stars and Cultural Proximity on Chinese Consumers’ Purchase Intention of Korean Products
Bus. Commun. Res. Pract. 2022;5(1):4-13.
https://doi.org/10.22682/bcrp.2022.5.1.4
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The 4Cs Framework as an Alternative to the Traditional 7Cs for Effective Communication
Bus. Commun. Res. Pract. 2023;6(2):86-97.
https://doi.org/10.22682/bcrp.2023.6.2.86
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Exploring the Implications of Corporate Social Responsibility Assurance Messages in Cause-Related Social Media Marketing
Bus. Commun. Res. Pract. 2023;6(2):70-79.
https://doi.org/10.22682/bcrp.2023.6.2.70
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Development of a Conceptual Model and Questionnaire of Principled Negotiation
Bus. Commun. Res. Pract. 2018;1(2):70-76.
https://doi.org/10.22682/bcrp.2018.1.2.70
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Reassessing Clarification Request Strategies within English-Speaking Japanese Business Discourse: Clarification of Message Delivery and Pragmatic Ambiguity
Bus. Commun. Res. Pract. 2022;5(2):58-67.
https://doi.org/10.22682/bcrp.2022.5.2.58
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A Comparative Analysis of Conflict Management Styles between Local and Expatriate Managers in Hong Kong-Based Multinational Corporations
Bus. Commun. Res. Pract. 2021;4(1):14-27.
https://doi.org/10.22682/bcrp.2021.4.1.14
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