Business Communication Research and Practice

How Public Relations is Defined: Seven Distinctive Trends

Sohyoun Shin, Nicholas R. Burk

Bus. Commun. Res. Pract. 2024;7(1):1-6.
https://doi.org/10.22682/bcrp.2024.7.1.1

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The Rise of Augmented Reality in Live Music Events: The Cases of Snapchat and Gorillaz

Melanie Fernandes, Nicole Mallmann, Sangwoo Shin

Bus. Commun. Res. Pract. 2024;7(1):58-63.
https://doi.org/10.22682/bcrp.2024.7.1.58

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“Ups and Downs” and “Ins and Outs” of Organizational Communication

Marcel M. Robles

Bus. Commun. Res. Pract. 2020;3(1):1-3.
https://doi.org/10.22682/bcrp.2020.3.1.1

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Digital Transformation for Efficient Communication in the Workplace: Analyzing the Flow Coworking Tool

Hyun Young Cho, Hak-June Lee

Bus. Commun. Res. Pract. 2022;5(1):20-28.
https://doi.org/10.22682/bcrp.2022.5.1.20

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The Effects of Attachment to Korean Wave Stars and Cultural Proximity on Chinese Consumers’ Purchase Intention of Korean Products

Garog Han, Jungmin Park, Jae-Eun Lee

Bus. Commun. Res. Pract. 2022;5(1):4-13.
https://doi.org/10.22682/bcrp.2022.5.1.4

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Strategic Orientation, Integrated Marketing Communication, and Relational Performance in E-commerce Brands: Evidence from Japanese Consumers’ Perception

Kyoungsoo Kang

Bus. Commun. Res. Pract. 2021;4(1):28-40.
https://doi.org/10.22682/bcrp.2021.4.1.28

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Apology in Japanese Business Communication: Its Functions and Impacts in the Eyes of Japanese “Salarymen”

Seoh Koon Tan

Bus. Commun. Res. Pract. 2019;2(2):78-83.
https://doi.org/10.22682/bcrp.2019.2.2.78

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Reassessing Clarification Request Strategies within English-Speaking Japanese Business Discourse: Clarification of Message Delivery and Pragmatic Ambiguity

Yoichi Sato

Bus. Commun. Res. Pract. 2022;5(2):58-67.
https://doi.org/10.22682/bcrp.2022.5.2.58

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Consumer Perceptions of Influencer Marketing: Application of Q Methodology and Implications for Business Communication

Jooyun Hwang, Sejung Oh, Siyeon Jang

Bus. Commun. Res. Pract. 2021;4(2):92-103.
https://doi.org/10.22682/bcrp.2021.4.2.92

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Chatbots and Communication: The Growing Role of Artificial Intelligence in Addressing and Shaping Customer Needs

Sae Bom Lee

Bus. Commun. Res. Pract. 2020;3(2):103-111.
https://doi.org/10.22682/bcrp.2020.3.2.103

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Customer Segmentation in Social Media Marketing: Analyzing Hidden Customer Heterogeneity through Finite Mixture Partial Least Squares (FIMIX-PLS) and Importance-Performance Map Analysis (IPMA)

Aram Jo, Shengnan An

Bus. Commun. Res. Pract. 2024;7(1):35-47.
https://doi.org/10.22682/bcrp.2024.7.1.35

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Toward a Conceptualization of Stakeholder Business Communication

Sang Kyun Ha, Yong-Seung Park

Bus. Commun. Res. Pract. 2024;7(1):7-16.
https://doi.org/10.22682/bcrp.2024.7.1.7

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A Comparative Analysis of Conflict Management Styles between Local and Expatriate Managers in Hong Kong-Based Multinational Corporations

Li-Ying Wu, Du-Babcock Bertha

Bus. Commun. Res. Pract. 2021;4(1):14-27.
https://doi.org/10.22682/bcrp.2021.4.1.14

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Communication through Restaurant Menus: Labeling and Psychology

Beatriz López-Flores, Jungyoon Chang, Johye Hwang

Bus. Commun. Res. Pract. 2020;3(1):38-52.
https://doi.org/10.22682/bcrp.2020.3.1.38

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The Antecedent Role of Leadership Styles on IMC and Business Performance: Empirical Evidence from Japanese Firms

Kyoungsoo Kang

Bus. Commun. Res. Pract. 2024;7(1):17-34.
https://doi.org/10.22682/bcrp.2024.7.1.17

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Exploring the Implications of Corporate Social Responsibility Assurance Messages in Cause-Related Social Media Marketing

Sohyoun Shin, K. Damon Aiken, Nicholas Lynch, Sangyoon Seok

Bus. Commun. Res. Pract. 2023;6(2):70-79.
https://doi.org/10.22682/bcrp.2023.6.2.70

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Integrating Risk Perception Attitude Framework and Subjective Norms for Predicting Smokers’ Health Information Seeking

Jin-Nam Kim, Ka-Yeon Kim, Sang-Man Kim

Bus. Commun. Res. Pract. 2021;4(1):41-50.
https://doi.org/10.22682/bcrp.2021.4.1.41

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Chatbot as a New Business Communication Tool: The Case of Naver TalkTalk

Miri Heo, Kyoung Jun Lee

Bus. Commun. Res. Pract. 2018;1(1):41-45.
https://doi.org/10.22682/bcrp.2018.1.1.41

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Strategic Communication Regarding Philanthropic Activity by Biotechnology Firms: Integrated Approach to Sustainability and Social Responsibility

Se-hyeon Han

Bus. Commun. Res. Pract. 2024;7(1):48-57.
https://doi.org/10.22682/bcrp.2024.7.1.48

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Robotic Process Automation: A New Enabler for Digital Transformation and Operational Excellence

Shaoyang Bu, Uk A Jeong, Joon Koh

Bus. Commun. Res. Pract. 2022;5(1):29-35.
https://doi.org/10.22682/bcrp.2022.5.1.29

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